The National Academy of Athletics
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National Academy of Athletics


Build skills such as

National Academy of Athletics is on a mission to bring youth sports to kids throughout the nation. Youth sports build skills such as teamwork, leadership and responsibility and important life lessons such as competition, perseverance and sportsmanship. We use sports to promote positive mental and physical development in our youth.

Our Founder/CEO has over 30yrs experience coaching & worked with legendary coaches, John Wooden, Pat Riley, George Karl, Dusty Baker and many others.

Our organization offers 9 different team sports and specialized programs. Target customers consist of over 20 million kids who play team sports.

While city and school budgets continue to get cut, we become partners, to offer them a solution. From start to finish our services manage everything.

NAA Revenues

NAA has current revenues of $1,767,920 For a purchase price of $200 you get a 3-year license in NAA. During that time, we promise to pay a royalty of 10% of all sales (revenue) made by NAA. Our projected revenues are as follows:

Year 1


Year 2


Year 3


Projected Revenue over 3 years

Projected ILO Value over 3 years


Further to paying you a royalty, at the end of the 3rd year we can either elect to extend the license for another 3 years, convert it to equity should we advance enough to take a public listing on a stock exchange, or buy the ILO back for cash should we conduct a major financing.

ILO Value is the estimated value of your ILO in USD ($), this is calculated using our projected revenue numbers. Therefore if you our revenue projections are realistic and achievable, this is a good estimation of the buy out price you should expect at different stages.

How we'll do it

To achieve our projected revenue, we have laid out our roadmap including our main goals and milestones over the next 3 years.

Q1 2019

Franchise License

We have already interviewed and chosen a Franchisee Legal Company and informed of a 90 day time frame.

Q1 2019

Q1 2019

New Website Launch

A website is in development to include new CRM Software. Franchisees will have their own Multisite to showcase their camps.

Q1 2019

Q1 2019

Market Franchise Opportunities

We will be developing marketing materials and videos and creating training tools to seamlessly open new territories.

Q1 2019

Q1 2019

Pro Athlete Ambassador Program

Pro Athletes will become a part of the NAofA, visiting camps, and star in marketing videos. Many have already showed interest.

Q1 2019

Q4 2019

Growth to 28 Regions

We have already expanded to Georgia and Hawaii and have received interest from Texas, Florida, Illinois and Canada without marketing.

Q4 2019

Our team

NAA has a strong team with extensive experience building and marketing problem solving technology products. Below are a few of our key members, a complete overview is available in our downloads.

National Academy of Athletics


Aaron Locks

Founder and CEO

32 years working in sports- an author, coach, speaker and entrepreneur. Aarons background includes working with a variety of professional people and organizations: Los Angeles Lakers, Golden State Warriors, San Francisco Giants, Oakland A’s, legendary coaches John Wooden, Pat Riley, Greg Popovich and Dusty Baker.

David Libbey

Member & Executive Director

Div.1 basketball official for 30 years in the Pac-10, West Coast, Big 12, Big Sky, Big West, WAC, Southwest and Conference USA. Also an instructional admin of officiating clinics, highly regarded lecturer & clinician on officiating throughout the US, Canada and Japan.

Laree Mancour

Member & Chief Brand/Marketing Executive

Laree orchestrated Operations, Sales/Marketing Strategies, and Financials at her first start-up. Successfully selling to their biggest competitor, she developed their Global Partner Division. Experience as a Fortune 500 Executive and passion for startups, successfully managed her own consulting business for startups since 2007.

Michael Stone

Member & Business Development Director

NFL athlete turned entrepreneur, Michael is the Founder and Executive Dir. of the Professional Athlete Franchise Initiative and Founder/CEO of Coliseum Enterprises. Michael holds a BA from University of Memphis and participated in the NFL Education Programs at Stanford, Wharton and Kellogg Business Schools.

Scott Stroud

Interim Chief Financial Officer

In 2003,Scott R. Stroud, formed North Bay CPA, a Petaluma accounting company that provides accounting, tax planning/preparation, estates, trusts and business advisory services for corporations, small businesses and individuals, throughout Sonoma and Marin County.


For a purchase price of $200 you get a 3-year licence in NAA. During that time, we promise to pay a royalty of 10% of all sales made by NAA. This promises to be substantial and is assisted by you and your promotion of NAA. See projected sales on this page above.

At the end of the 3rd year we elect to either roll the license again for another 3 years as its going great or convert it to equity should we advance enough to take a public listing on a stock exchange, or finally, buy the ILO back for cash should we conduct a major financing.

Documents for download

NAA Business Plan

Summary | Plan | Team

The Market

About | Use of proceeds

Company Overview

Problem | Solution | Advantage

Contact NAA


1260 North Dutton Ave. Suite 243B, Santa Rosa, CA 95401

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