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WhiteRock Capital


WhiteRock Trading: A Trusted Name Among Trading Newsletters

  • Globally Accessible Markets
  • S&P 500 based trading
  • competitive flat fee structure
  • Flat subscription fee for subscribers
  • Established performance history
  • Transparent history since 2012

With a track record founded in 2012, WhiteRock Trading is a flat fee newsletter trading the S&P 500 products. WhiteRock Trading services both institutional investors and individual investors with its proprietary trading methods of generating cash flow while maintaining crash protection and strict exits. Subscribers who follow WhiteRock Trading’s methods receive our trades real time as we buy and sell options.

WhiteRock Revenues

For a purchase price of $10 you get a 3-year license in WhiteRock. During that time, we promise to pay a royalty of 10% of all sales (revenue) made by WhiteRock Capital LLC. Our projected revenues are as follows:

Year 1


Year 2


Year 3


Projected Revenue over 3 years

Projected ILO Value over 3 years

WhiteRock ILO Value

Further to paying you a royalty, at the end of the 3rd year we can either elect to extend the license for another 3 years, convert it to equity should we advance enough to take a public listing on a stock exchange, or buy the ILO back for cash should we conduct a major financing.

ILO Value is the estimated value of your ILO in USD ($), this is calculated using our projected revenue numbers. Therefore if you our revenue projections are realistic and achievable, this is a good estimation of the buy out price you should expect at different stages.

How we'll do it

To achieve our projected revenue, we have laid out our roadmap including our main goals and milestones over the next 3 years.

Q4 2018

Increased Capital Returns

Institutional Level Option Trades Generating Positive Alpha & Vega

Q4 2018

Our team

BeShizzle has a strong team with extensive experience building and marketing problem solving technology products. Below are a few of our key members, a complete overview is available on our website. Beshizzle.com/team.

Lyle R Durham

Managing Director

For the past twenty-five years, Lyle Durham has been involved in the financial services field focusing on capital formation for small companies seeking entry into the marketplace.


-We are a newsletter which offers real time option trading alerts sent via email as we buy and sell options.  

-We charge a flat subscription fee

-Our option trading is considered positive theta and vega.  This is accomplished by selling limited risk spreads, and buying more options than we sell. 

-We make money in two ways, trading for ourselves, and the revenue generated from subscribers.  

Contact WhiteRock


WhiteRock Capital LLC, 12819 SE 38th Street Suite 554, Bellevue WA 98006

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